Plymouth knew it was onto something huge in the making when the designs for the classic muscle car called the Roadrunner were put on the table. There are a lot of words for how the muscle car world felt about the striking look that the Roadrunner had and its way of simply taking over the road. The one word most commonly used is “sexy.”
This sexy car not only turned the heads of both genders but it was unique from top to bottom. Even the name is so unique that Plymouth had to pay a load of cash to Warner Brothers to use the name and the logo of the famous Roadrunner cartoon because it so perfectly symbolized the fun and speed that anyone who owned a 1968 Plymouth Roadrunner was in for.
Combined with the terrific marketing name of the 1968 Plymouth Roadrunner and that great design that was so exciting wherever the muscle car showed up, the Roadrunner had a secret weapon. The design of the engine, which became known as the Road Runner 383, was such an exclusive and coveted design that even other car makers within Plymouth were unable to use that engine. The 4-barrel carburetor of the Road Runner 383 engine gave it plenty of punch so that when it took on another muscle car on the street or at the racetrack, the 1968 Plymouth Roadrunner was quite capable of holding its own.
The excitement of the 1968 Plymouth Roadrunner made it one of the most recognizable muscle cars of the year. This popularity was not a passing fad, because to this day, vintage classic Roadrunner muscle cars are very popular for restoration and at antique or vintage car events. The 1968 Plymouth Roadrunner is the kind of car that gave the muscle car era such a mystique of excitement and fun and that is why, to this day, we celebrate the design of the truly unusual classic muscle car from many years ago.